A high CTR would indicate that your page is connecting with the intent of someone searching. If you click on a keyword, you can see the average CTR and position. By looking at impressions you can understand what Google thinks your page/website is about.Ĭlicks indicate the queries that users are clicking on to visit your site. Queries can be sorted by impression or clicks. Under Performance →, you can see a list of queries. If you’ve already added your site to Google Search Console (GSC), open up the dashboard. By reviewing this data, you can understand if your website is showing up for the right keywords. Google Search Console (GSC) is useful to review what keywords and queries your website is already being identified with.
Search for keywords in Google Search Console We’ll take a look at using Google Search Console, Google Analytics to search for keywords on your website, and Semrush to conduct more in-depth research around seed keywords.
Google does now throttle some of the data unless you are running paid ads on the account (Keyword Planner).įor quality in-depth keyword research, you’ll need a specialist tool. Google has several tools that can supplement your keyword research, such as Keyword Planner and Google Trends. You can also review your site keywords to see if you’re attracting the right audience or if the wrong keywords are delivering traffic that isn’t relevant to your product or service. The first stage is to check your website to see what keywords it already has visibility for. These words and phrases will be the basis to start to search for keywords to build an online marketing plan. You will understand the terminology used in your industry and what language your audience uses to describe your products. How to search for keywordsĪs a business, you will know what your core services and products are. To understand more about the theory behind keywords, including intent and topics, read this in-depth guide on keyword research for SEO here. Keyword research can also help you better understand your customers and audience by analyzing what they are searching for. Searching for and monitoring keywords can uncover opportunities and help you to measure which areas are working for you. Keyword research is fundamental to marketing a business and can inform and improve your business by knowing what people want.
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